Los Angeles Opening of Victor Ginzburg’s ‘Generation P’
Generation P is a ride through the twenty amazing years that followed the collapse of the Soviet Union, as seen through the eyes of a newly-baked advertising “creator,” who is part of “Generation Pepsi.” The film’s title refers to the first generation of Soviet kids who grew up drinking Pepsi, the only western brand allowed in the Soviet Union and the viral symbol of capitalism that ultimately brought down the Soviet Empire. Incisive, satirical, and playfully clever, the film makes unabashed fun of iconic brands and shows the sudden shattering of 75 years of communist ideology to Capitalism and the warped free market that defines contemporary Russian society.
“While the film is certainly about the “Pepsi” generation that rules Russia today, it is also a cyberpunk story of a fall from grace in the world of branding, money worship, virtual politicians and lost ideals,” said Ginzburg,. ”It’s like a warped mirror held up to our own world.”