Victor Ginzburg’s Generation P
New World Distribution Acquires North American Rights to Victor Ginzburg’s ‘Generation P’
New World Distribution announced today their plans to distribute US/Russian director Victor Ginzburg’s acclaimed Russian film, Generation P. New World Distribution, headed by Cary Floyd, will theatrically release the film on November 16, 2012 in New York and Los Angeles, with additional markets to follow.
Generation P is a ride through the twenty amazing years that followed the collapse of the Soviet Union, as seen through the eyes of a newly-baked advertising “creator,” who is part of “Generation Pepsi.” The film’s title refers to the first generation of Soviet kids who grew up drinking Pepsi, the only western brand allowed in the Soviet Union and the viral symbol of capitalism that ultimately brought down the Soviet Empire. Incisive, satirical, and playfully clever, the film makes unabashed fun of iconic brands and shows the sudden shattering of 75 years of communist ideology to Capitalism and the warped free market that defines contemporary Russian society.
“While the film is certainly about the “Pepsi” generation that rules Russia today, it is also a cyberpunk story of a fall from grace in the world of branding, money worship, virtual politicians and lost ideals,” said Ginzburg,. ”It’s like a warped mirror held up to our own world.”
Based on the best-selling Russian novel of the same name by acclaimed writer Victor Pelevin, Generation P most recently screened as part of the Film Society of Lincoln Center/MoMA’s prestigious New Directors/New Films Festival in New York.
“Too often, foreign language films with established audiences don’t get the attention and support they deserve,” said the film’s US co-producer Jim Steele. “Cary Floyd and the NWD strategy will allow our audience to embrace the film in North America.”
“We are excited to be working on Generation P,” said New World Distribution founder Cary Floyd. “This is a film that demonstrates the broad appeal of the digital information age. Recent events in Russia make this film extremely relevant, since it tells the whole wild story leading up to Pussy Riot. And I’m pleased to announce that a percentage of the proceeds from the release will be given to the defense and support of Pussy Riot (freepussyriot.org), which showed the potential of this global digital stage.”
“From a marketing, publicity and social media standpoint, this film provides us with so much ammunition,” said New World Distribution CMO Travis Cloyd. “For example, the spoof commercials of major brands are sure to entertain viewers while simultaneously serving as teasers for the film.
New World Distribution
New World Distribution (www.newworlddistro.com) is a new and innovative company designed to exploit pioneering avenues of financing, uncompromised creative project development, and existing & emerging global distribution platforms to bring high-quality media content to the widest possible audience. The latest innovations (VOD, internet streaming, mobile devices, etc.) are built into the foundation of the company, maximizing existing financial sources and providing a competitive edge against slower, more orthodox media companies.
Pussy Riot is a performance art and punk rock collective from Russia who achieved global recognition in February when they entered Moscow’s Russian Orthodox Christ The Saviour Cathedral and started “illegally” protesting the Putin regime. Three women – leaders were arrested and imprisoned for their actions. Artists and musicians from around the world have come out in support for the group and their message of creative liberty and to condemn the severity of the punishment.
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